Publix establishes themselves as a serious contender in the specialty and organic market.
Publix Greenwise 2018
Concept Design / Design Development / 3D Modeling / Design Intent
New Prototype Brand and Store Design
Tallahassee, FL
MBD, collaborating with the talented team at Hornall Anderson, played an instrumental role in the store design of Publix's GreenWise brand, paving the way for Greenwise to advance in the Specialty/Organic grocery category. MBD's previous experience at Whole Foods Market and specialty retailers enabled key insights and suggestions into the growing category.
FILLING YOUR LIFE WITH GOODNESS.
Great choices made easy, with quality and food front and center exactly where it belongs.
BRAND PILLARS
Simple, smart, and efficient.
VISUAL EXPRESSION
Modern, joyful, and light. Neutral palette and unexpected scale emphasizes product as hero.
TONE
Sophisticated and thoughtful.
