Modernizing a cherished commuter brand for a new age.
Au Bon Pain 2022
Strategy / Concept Design / Design Development / 3D Modeling /Design Intent
New prototype restaurant design
USA
Au Bon Pain is modernizing their brand to ensure future growth. The beloved brand has many devoted customers, however their legacy design is becoming outdated. To acquire a new customer base and remain current, ABP is embracing technology and a sleek, efficient store design to prioritize speed and convenience. MBD collaborated with the talented team at Rubber & Road to create the new prototype restaurant design. Keep an eye for this new design, coming to a location near you!
Living the Bon Life.
Au Bon Pain is a joyful place where our goal is giving everyone a little taste of the good life every day…and it all starts with good food.